Sony Corporation’s president and CEO, Kenichiro Yoshida , participated in Sony’s press conference on Monday, January 7, where he mentioned that “Sony is a creative entertainment company ” He also commented that “communities of interest”, which are communities of people who share similar interests, values and experiences, are created around our entertainment content and hardware products such as PlayStation ® and the exchangeable α ™ digital lens cameras.
To end his presentation, he said that “with our technology, Sony also seeks to provide the best entertainment experience to fans and fill this world with emotions.”
The Sony stand is made up of different areas, such as “Visual Entertainment”, “Music Entertainment”, “α” and “PlayStation”.
The new BRAVIA® line with its Z9G 8K LCD and A9G 4K OLED MASTER SERIES models will be available on the stand . MASTER series is the name given only to the best Sony TVs which provide image quality, color, contrast and premium clarity that resembles that of a professional level monitor. In addition, MASTER series televisions feature Netflix Calibrated and IMAX Enhanced mode to ensure that content can be viewed in the way it was created.
The Z9G BRAVIA MASTER series (98 “/ 85”), Sony’s first 8K LCD TV , features next-generation X1 ™ Ultimate imaging processor equipped with an 8K ultra-resolution algorithm database , allowing 8K X- Reality ™ PRO convert and improve any content at 8K resolution . In addition, Sony’s unique and improved Backlight Master Drive technology features a newly developed LED module and optimized 8K control algorithm .
The new A9G 4K OLED BRAVIA MASTER series (77 “/ 65” / 55 “) flagship is approximately half the thickness of previous models when mounted on the wall, integrating perfectly in any environment.This television, integrated with X1 processor Ultimate has a unique Pixel Contrast Booster ™ control technology, which faithfully reproduces any image, from the deepest blacks to the brightest colors with incredible sharpness, in addition to the Acoustic Surface ™ Audio + technology that emits sound from the screen itself harmonizing image and sound to live an immersive experience of high quality and surround and Center Speaker mode, the television is compatible with Dolby Atmos ® .
Sony, announced 360 Reality Audio, a new musical experience that creates “sound fields” that makes the listeners feel immersed in sound coming from all directions.
360 Reality Audio is possible through object-based spatial audio technology. You can add distance, angle and other positions to a sound source such as voices, choirs, instruments and others to produce a three-dimensional sound field where different sounds and musical elements can be projected from anywhere within a 360 degree space around the listener . This creates a complete and immersive musical experience similar to that of a live concert.
The stand of Sony has a system with 13 speakers and MDR-Z7M2 hearing aids. A prototype screen for a wireless speaker so that attendees can experience the 360 Reality Audio experience.
In response to the artistic intention of photographers and film directors, Sony presents the full-frame mirrorless camera series α9 and α7, which allows to express images in new ways and has a wide variety of specially designed mirror-less lenses, including G Master ™ , along with professional photographic creations.
On display will be the digital camera with an interchangeable lens α (compatible with E-mount lenses that support full frame and APS-C image sensors), XDCAM ™ memory video recorder and CineAlta VENICE professional film camera .
In the booth, we have placed several corners of demonstrations where visitors themselves can experience these 5 basic functions and a unique available through α experience, including support functions for professional and high – speed AF high performance and functionality Eye AF . Also, visitors can photograph and record choreographies and presentations in the special studio of the stand.
About Sony Corporation:
Sony Corporation is a leading manufacturer of audio, video, games, communications, devices and information technology products for the consumer and professional markets. With its music, image, entertainment and online divisions, Sony is uniquely positioned to be the world’s leading entertainment and electronics company. Sony recorded consolidated annual sales of approximately $ 77 billion in its fiscal year ended March 31, 2018. Sony’s global website: http://www.sony.net/