Adverity, marketing data intelligence startup from Vienna, is raising 28 million euros in fresh capital in a Series-C financing round. The current round of funding is led by Silicon Valley-VC Sapphire Ventures, which has had 55 successful exits in the past. Existing investors Mangrove Capital Partners, Felix Capital, SAP.iO and aws Gründerfonds also invested in this round again. So far, Adverity has raised over 45 million euros in investment capital.
Series C financing will boost Adverity’s corporate growth – including investments in research and development and the expansion of the product range. Adverity customers include global brands such as IKEA, Red Bull, Unilever, MediaCom and IPG Mediabrands. The fresh capital will further accelerate the development of the sales and technology team in New York.
Marketing data as a critical factor in company growth
Marketing data is very complex, but is considered to be the decisive factor for the alignment, adaptability and growth of a company. Often, companies fail to turn marketing insights into positive results. Adverity’s AI-based data integration and marketing intelligence platform addresses precisely this problem area. Thanks to augmented analytics, it enables companies to make better decisions and improve marketing performance.
Alexander Igelsböck, CEO and co-founder of Adverity, says: “Our platform plays an important role for companies that want to be agile. Our solutions provide digital teams with intelligent insights that are essential for fast action. With the support of Sapphire Ventures, we are confident that we can accelerate our growth and help our clients successfully generate value from their marketing data. ”
Nino Marakovic, CEO and Managing Director of Sapphire Ventures said: “As investors, we are looking for companies that have wide-ranging market opportunities in mind, are growing rapidly and have experienced management teams. We are convinced that Adverity is such a company and can help companies build more on data in marketing. We look forward to partnering with Adverity and will support the company on its mission to turn other companies into data-driven businesses. ”
In the past 12 months, Adverity has seen significant growth with repeated annual revenue growth of over 100 percent. The company is behind the marketing intelligence of the world’s leading brands and agencies in over 60 countries. Adverity was the first Austrian company to achieve Amazon Web Services (AWS) Digital Customer Experience (DCX) competency status.
Adverity’s headquarters are in Vienna, with offices in London and New York.
Adverity is an intelligent marketing analytics platform that specializes in supporting data-driven marketing teams in decision-making and improving performance – faster and easier. Adverity converts data from separate silos into applicable insights and simplifies the presentation of the return on investment of multichannel marketing expenses.
Our provider-independent end-to-end platform automates the integration of data from many different sources and provides a centralized overview of marketing performance throughout the company. Thanks to effective data visualizations, Adverity clearly shows the actual influence of marketing activities on the overall business and improves performance by showing new real-time possibilities of how growth can be strengthened with augmented analytics. More on this at Adverity.com.