Attracted 13,000 Buyers, Highest Attendance from Mainland China, Indonesia and United States
Organised by the Hong Kong Trade Development Council (HKTDC), the 50th edition of HKTDC Hong Kong Fashion Week for Fall/Winter wrapped up at the Hong Kong Convention and Exhibition Centre (HKCEC) today. The four-day fair (14-17 Jan) attracted nearly 13,000 buyers from 78 countries and regions.
HKTDC Deputy Executive Director Benjamin Chau said: “The fashion industry is facing many challenges against the backdrop of the ongoing trade dispute between the United States and Mainland China and changes in product sourcing and retailing patterns. The HKTDC continues to help exhibitors expand their network and connect with buyers from emerging markets. Among markets outside Hong Kong, this edition of Fashion Week saw the highest buyer attendance from Mainland China, Indonesia and the US, showing that the sourcing sentiment in both mature and emerging markets has remained unaffected. Among emerging markets, buyer attendance from Russia recorded a satisfactory increase. The results also highlight the fact that, despite economic uncertainties, global buyers still value Hong Kong’s position as an unrivalled sourcing hub for global fashion traders and retailers.”
Huge Potential in Emerging Markets, Buyers Eager to Know Latest Trends
To help them stay competitive, industry players were eager to join information-sharing events during Fashion Week. These included “The Visionary Fashion Trends for Spring/Summer 2020″ presentation by leading international fashion forecaster Fashion Snoops, as well as seminars exploring issues such as sustainable development in the fashion industry, the cotton market outlook and the latest cotton textile technologies.
Industry players from emerging markets showed real enthusiasm for Fashion Week, including Urszula Tomaszewska-Kislo from Poland who was visiting the event for the first time. She operates 30 shops in Poland together with an online store selling clothing under her own brand. The Polish buyer said the show deepened her understanding of current fashion trends and believed it was a good platform for sourcing high-quality goods. ” I have found four potential suppliers of clothing and garments here. I placed an onsite order for US$10,000 worth of women’s sweaters offered by a supplier from Mainland China,” she said.
Agile Local Company Showcases Cloud-based Job Order System
Facing changes in product purchasing and retailing patterns, the fashion industry also needs to contend with challenges arising from rising costs and smaller orders. iGarment (Hong Kong) Ltd is addressing these issues through the development of an innovative cloud-based garment production coordination system. The company joined Fashion Week for Fall/Winter for the first time this year, showcasing its iGarment cloud-based Job Order System that covers everything from sample development to production progress and shipping.
Connie Wong, iGarment Marketing Manager, said: “During the first two days of the fair, we met with more than 100 buyers, exhibitors and designers from Hong Kong, Mainland China and Southeast Asia who are very interested in our services. To understand their needs, we’ll arrange them to visit factories who adopted our system.” Due to the overwhelming response from buyers, iGarment has already decided to return to the fair next year.
YDC 2019 Opens for Application
Since 1977, The HKTDC has been organising the Hong Kong Young Fashion Designers’ Contest (YDC) to unearth talented local designers. This year’s competition will be held during CENTRESTAGE in September, and is now open for application. (www.fashionally.com/ydc_application)
HK Fashion Week for Fall/Winter: https://event.hktdc.com/fair/hkfashionweekfw-tc
For more comments from exhibitors and buyers, please visit https://bit.ly/2MhJXLA
Photo download: https://bit.ly/2SXt3V7
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With 50 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With more than 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit:www.hktdc.com/aboutus.