• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Venture Capital Matters

#VentureCapital: VC meets social media

  • Pitch a Startup
  • Market Reports
  • Technologies
    • Technology Events
  • Domain Names for Startups
  • About
  • Contact

Impossible Foods Accelerates Launch of Impossible Burger 2.0 Due to Unprecedented Demand

January 16, 2019 By 3v.org Leave a Comment

In response to overwhelming demand from critics and restaurateurs, Impossible Foods is accelerating the rollout of Impossible Burger 2.0 to about 200 restaurants nationwide this week and to thousands more over the upcoming weeks.

The next-generation version of the plant-based Impossible Burger contains no gluten, animal hormones or antibiotics. It’s kosher- and halal-certified.

The new recipe delivers the rich, beefy taste that discerning meat lovers demand — with as much bioavailable iron and high-quality protein as a comparable serving of ground beef from cows. In addition, the new Impossible Burger has 0 mg cholesterol, 14 grams of total fat and 240 calories in a quarter-pound patty (vs 80 mg cholesterol, 23 grams of total fat and 290 calories in a quarter-pound patty of conventional “80/20” ground beef from cows).

“The new recipe has only been available for a week, but we’ve been blown away by the positive response — from media, top-tier chefs, restaurant owners and particularly diners,” said Impossible Foods’ Chief Operating Officer and Chief Financial Officer David Lee. “Our longtime restaurant partners are asking to get it as quickly as possible — and we’re thrilled they can get this exclusive opportunity.”

Impossible Foods launched the next-generation burger Jan. 7 during the International Consumer Electronics Show. Impossible Burger 2.0 won top prizes at CES, including “Most Unexpected Product,” “Most Impactful Product” and “Best of the Best.” In addition, Impossible Burger 2.0 received the “Best Food Tech Award” from Tom’s Guide and the “Top Tech of CES Award” from Digital Trends. Impossible Burger 2.0 was singled out as the “Best Tech of CES” by Mashable; “The Coolest Stuff From CES” by Digg; and “The Most Exciting New Product at CES” by BRG.

For the past week, Impossible Burger 2.0 has been available exclusively in about 20 of America’s most influential restaurants (see full list here). Based on critical acclaim and strong demand for the new product, Impossible Foods accelerated the rollout this week to about 200 restaurants, including the following restaurant groups:

Grindhouse Killer Burgers (Georgia)
Gott’s (San Francisco Bay Area)
M Burger (Chicago)
Mendocino Farms (California)
B Spot and Bar Symon (Ohio)
Monty’s Good Burger (Southern California)
Clover Food Lab (Boston)
Wahlburgers (Boston only)
Ciccio Restaurant Group (including Daily Eats, Better Byrd, Ciccio Water, Green Lemon, and Ciccio Cali in Brandon, Tampa Palms and St. Petersburg)
The Counter (nationwide)
Bareburger (nationwide)
Hopdoddy (nationwide)
Umami (nationwide)

The new recipe will be available only at select top-tier restaurants and better burger establishments through Feb. 4, when the next-generation product will then become available to all restaurants in the United States through major food distributors. Starting Feb. 4, distributors can order the new recipe; by March nearly all of Impossible Foods’ existing customers should be serving the new recipe to diners.

The Impossible Burger is now available in more than 5,000 locations in the United States and in more than 100 restaurants in Hong Kong and Macau. The company plans to launch the new recipe in Singapore later this year, with additional markets to come.

Click here to see this video news release about the next-generation Impossible Burger. To order the Impossible Burger, email [email protected]

Big Taste, Small Footprint

Based in Redwood City, Calif., Impossible Foods makes meat directly from plants — with a much smaller environmental footprint than meat from animals. The company uses modern science and technology to create wholesome and nutritious food, help spare natural ecosystems and feed a growing population sustainably.

To satisfy the global demand for meat at a fraction of the environmental impact, Impossible Foods developed a far more sustainable, scalable and affordable way to make meat, without the catastrophic environmental impact of livestock.

Shortly after its founding in 2011, Impossible Foods’ scientists discovered that one molecule — “heme” — is uniquely responsible for the explosion of flavors that result when meat is cooked. Impossible Foods’ scientists genetically engineer and ferment yeast to produce a heme protein naturally found in plants, called soy leghemoglobin.

The heme in the Impossible Burger is identical to the essential heme humans have been consuming for hundreds of thousands of years in meat — and while the Impossible Burger delivers all the craveable depth of beef, it uses far fewer resources.

Impossible Burger 2.0 coming soon to grocery stores

In addition to delivering unprecedented taste and nutrition, the new Impossible Burger is also exceptionally versatile. It works well in any ground meat dish, including stews, chili, sauces, braises, minces, meatballs, meat pies or any other meaty dish.

The next-generation Impossible Burger is delicious on the BBQ, in a crock pot, steamer or casserole, in recipes from lasagna to lo mein. It can be steamed, seared, or sizzled on slats over an open flame. It retains its texture and juiciness throughout the cooking process. It is kosher- and halal-certified.

The new recipe gets its meaty chew and versatile texture from soy protein, not wheat protein — a response to consumers who loved the original Impossible Burger but wanted no wheat or gluten. Impossible Foods makes the new product in its manufacturing facility in Oakland, Calif. The new product will be certified as “gluten free” this spring, 90 days after the last wheat is removed from the manufacturing process.

Later this year, Impossible Foods plans to launch the next-generation Impossible Burger in select US grocery stores. That means millions of home chefs will be able to enjoy the Impossible Burger’s industry-leading taste and functionality.

About Impossible Foods
Based in California’s Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products directly from plants — with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.

More information:
impossiblefoods.com/newrecipe

Related

Filed Under: PR

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • FreshCut Secures $15M Funding to Accelerate Transformation of Web3 Gaming Content Ecosystem
  • Thought Machine Raises $160m in Series D Funding Round – Doubling Valuation to $2.7bn and Accelerating Plans to Bring World’s Banks Onto Cloud Technology
  • Foundational Skills Checklist
  • LucidLink Raises $20 Million in Series B to Solve Remote Collaboration Challenges for Global Creative Teams
  • Storyblok Raises $47M Series B Led by Mubadala Capital and HV Capital to Make Headless Content Management the New Standard
  • A bridge between Web2 and Web3
  • Fresh Technology Inc. Closes $7 Million Series A to Drive Innovation in Modern Restaurant Kitchens
  • SoftBank will be cutting its startup investments by 50-75% through March 2023
  • Paddle, which provides a billing backend for SaaS companies, raises a $200M Series D
  • RGo Robotics Exits Stealth Mode with $20M in Funding & Major Customer Wins

Media Partners

  • VPNW
  • S3H
  • OPINT
  • Press Media Release
  • OSINT
  • Digital Market
  • Briefly

Media Partners

  • Technology Conferences
  • Event Sharing Network
  • Defense Conferences
  • Cybersecurity Events
  • Event Calendar
  • Calendarial
  • Opinion
  • Venture Capital

Copyright © 2018 3V.org

Technologies, Market Analysis & Market Research Reports

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT