• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

3v.org

Venture Capital Matters

  • Pitch a Startup
    • Make a Contribution
  • Startup Jobs
  • Market Reports
  • Technologies
    • Technology Events
  • Domain Names for Startups
  • About
    • How to raise venture capital
    • How to raise seed funding from angel investors
    • How private equity and venture capital firms operate
    • What is the difference between private equity and VC funding?
    • What technology trends are considered hot among VC firms?
    • What is elevator pitch?
    • What is startup burn rate?
    • Does failure to launch a startup spell the end of the entrepreneur’s ambitions?
    • How to avoid pitfalls in founding a startup
    • Why do startups fail?
    • What are the traits of successful startup founder?
    • What are startup vanity metrics?
    • Why investing in the next generation of women and diverse entrepreneurs is a crucial part to the success of the tech infrastructure
    • Where are VCs seeing opportunity
    • How do startup valuations work?
    • What is startup accelerator?
    • How to scale an early-stage startup team, how much to pay and how to distribute equity
    • Don’t mix business with friendship: when it comes to building a founding team for a startup, this adage may not always apply
    • What is a social unicorn?
    • Secure Your Startup’s Future: The Importance of Succession Planning
  • Contact

Micro-influencers, Journalism’s Comeback and Live Video Top Trends for Public Relations in 2019

December 19, 2018 By admin Leave a Comment

PR and Digital Marketing Predictions for the New Year

As the PR and marketing landscape continues to transform, most professionals in the industry are expanding their service offerings and adapting their communications strategies to remain innovative and results-focused. With branded content on the rise and shrinking editorial staff at media outlets, communications professionals have to get more creative as they plan campaigns for 2019 and beyond.

Micro-influencers, Journalism’s Comeback and Live Video Top Trends for Public Relations in 2019

Tweet this
To help companies successfully implement their PR and marketing strategies in the new year, Affect, a public relations agency specializing in technology, healthcare and professional services, has gathered insight from its executive team to forecast coming trends.

1. The Decline of User-Generated Content, Journalism Makes a Comeback!
As editorial teams shrink, earned media is becoming more difficult to secure, so PR professionals have become creative with thought leadership content (e.g. bylines and op-eds) to drive coverage. An unfortunate side effect of this tactic is that editors have become inundated with unvetted, unchallenged and self-serving contributed content that has turned many publications into full advertisements for products and services. Readers have become much more cynical of contributed content and are turning back to journalists, revered editors and trusted sources for news, recommendations and general insight.

2. The Rise of Micro-influencers
Today, social influencers have the same – or more – clout as traditional media in increasing awareness, driving sales and altering perception. Tapping into their audiences can be pricey, especially for those with more than 100,000 followers, but with social channels becoming an increasingly important way to reach the right audience, marketers are turning to them for campaign support. Many of these ‘Insta-lebrities’ just aren’t delivering tangible ROI for campaigns in the way they did in the past and companies don’t want to pay exorbitant prices without clear ROI. We are seeing brands look to micro-influencers, authentic people with niche, hyper-targeted audiences (and lower fees), to positively sway impact on purchasing decisions.

3. Owned Channels Support Earned Media Strategy
For ‘challenger’ brands – the earned media landscape is increasingly difficult to navigate. Reporters are working on tighter deadlines in a 24/7, always-on news cycle and are overwhelmed with sources. Smart brands are taking matters into their own hands and using journalism in the form of innovative owned channels and corporate newsrooms – with some launching their own publications and newsletters for customers and prospects. Brands with bigger budgets are even hiring journalists to produce this content for their corporate blog. Earned media will always have a critical place in PR programs, but high-impact, brand-owned channels can support traditional efforts and drive real ROI.

4. Live Video Increases in Importance
Reports have shown that video accounts for 69% of all consumer web traffic. Facebook, LinkedIn and YouTube are all effective platforms for video marketing, particularly for the healthcare industry due to their built-in audiences and searchability. Additionally, Instagram has quickly become successful with video formats including ‘Live’ and ‘Story’ functions. Brands that are not creating video content in 2019 are missing an opportunity to engage with their audience. If you’re new to creating video, remember to be authentic, always develop for mobile, keep the pace quick and the messages short, and grab your audience’s attention in the first five seconds.

5. Non-traditional Media Outlets Gain Traction
There’s a reason why media outlets like theSkimm and The Hustle have become insanely popular. Not only do they break down the news of the day in easy-to-understand terms, but the content delivery couldn’t be simpler: short, scrollable stories and a no-nonsense tone, mirroring what readers are used to seeing on social platforms. In 2019, we’ll see alternative media outlets like these continue to gain traction and prominence as top news sources. These will serve as a stark contrast to mainstream media publications that are challenged to find unbiased sources to add details and context to breaking news.

About Affect
Affect is a public relations firm based in New York. Established in 2002, the company specializes in technology, healthcare, and professional services – with a dedicated Blockchain and Cryptocurrency Practice that provides customized PR and marketing services to the unique communications needs of this new, innovative industry. Affect employs a results-driven approach to communications, crafting one-of-a-kind programs to help clients achieve their business goals. As year-round strategic counsel, or a single project resource, Affect leverages its creative talent, unique experience and forward-thinking insights to achieve the precise results that clients seek. For more information, please visit affect.com; blog: techaffect.com; Twitter: @teamaffect.

Filed Under: PR

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Market Analysis

The Growing Tin Market: Prospects for Future Demand and Sustainability
Prospects for the Growing Lithium Market in the Coming Years
DevOps and Agile: Integrating Development and Operations
China’s Use of Golden Shares: From Reducing State Role to Quietly Controlling Tech Giants
Why Amazon Acquired One Medical: Disrupting the Healthcare Industry with Technology-Enabled Care
The End of an Era: Why China is No Longer Viable as the World’s Factory
Cloudflare’s FedRAMP authorization opens up a huge market opportunity in the US government sector

Market Research Media

How plunging birthrates threaten national economies
Agile Leadership: Leading Agile Teams for Success
Chinese Brands Reach New Heights of Popularity in the West Amid Growing Political Tensions
Unrestricted Streaming: How VPNs Can Enhance Media Consumption Experience
How the world’s biggest companies have built and defended their moats
Virtual Learning Environments: A Game-Changer in Education?
Streaming video, training, and gaming coming together to form a cohesive and diverse media and entertainment ecosystem

Secondary Sidebar

Technologies

Japan Revamps Chip Strategy, Aims to Triple Sales by 2030
New Cloud Computing Startup Evroc Seeks €3 Billion to Challenge Amazon
Apple Vision Pro Review
IBM announced plans to build its first European quantum data center in Zurich, Switzerland
Hydrogen Technology: The Key to a Sustainable Future for the Cruise and Shipping Industries

Tech Events

GitHub Universe 2023 will be held on November 8-9 in San Francisco, California
Upcoming Technology Events of 2023
Space Symposium 2023, April 17-20, Broadmoor, Colorado Springs, Colorado
The Yugabyte’s third annual Distributed SQL Summit (DSS) Asia, March 28, 2023
NVIDIA GTC, a global conference for the era of AI and the metaverse, March 20-23, 2023

Footer

Recent Posts

  • Venture capital investments in artificial intelligence (AI) growing rapidly
  • African Venture Investment Soars to Record High, Fueled by Tech Startups
  • Pitchly Secures $7 Million Series A Funding for SaaS-Based Data Enablement Solution
  • Agile Project Management: Roles and Responsibilities
  • Candidly, a student debt and savings optimization platform, has raised $20.5 million in a Series B round of financing
  • GameTech Startups Attracting Venture Capital Funding: The Importance of VPN Security
  • Spreetail Secures $208M Funding to Enhance Ecommerce Acceleration Capabilities
  • Metomic secures $20 million in Series A funding to expand its SaaS data security solution in the US
  • The Texas A&M University System is set to create a boom in startups
  • Goose Insurance Services, a Vancouver-based insurance technology company, has recently closed a $4 million Series A funding round

Dossier

Agile Coaching: The Key to Successful Agile Implementation
GameTech 2023, GameDev Conference, March 3, 2023
AI is Disrupting Software: Key Takeaways from Tech Summit 2023
indie Semiconductor has entered into a definitive agreement to purchase GEO Semiconductor
Why UK faces chronic labor shortages

Press Media Release

Webinar: Agile Software Development Metrics and Measurement
VPN Workshop Program Offers Comprehensive Training on VPN Technology
New Technology Job Board Launches to Connect Job Seekers with Top Employers
Media Release: Israelis Protest Proposed Judicial Reforms Amid Knesset Debate
S3H.com to Showcase Cutting-Edge Technology at MWC Barcelona 2023

App Coding

Viral App Ideas to Code for Massive User Engagement
Common Pitfalls in Agile Development and How to Avoid Them
How Much Does It Cost to Build a FinTech App?
The annual GameTech Market 2023 is back and better than ever!
Appy Pie Introduces AI App Generator to Expedite App Development Process

API Coding

Building More Resilient APIs through Negative Testing
API governance is essential for ensuring the secure and reliable use of APIs
How to re-write a legacy API
How to Build API in Next.js
API Hub for Business Allowing Companies to Launch Custom Hubs in Minutes

Copyright © 2022 3v.org

Technologies, Market Analysis & Market Research and Exclusive Domains

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT