The shift from film to the ubiquitous smartphone camera has fundamentally altered the “threshold of significance.” In the era of physical film, every press of the shutter was a financial and finite decision; you had twenty-four or thirty-six chances to capture a reality, which forced a constant, internal negotiation about what was truly “memorable.” Today, that friction has vanished. We have moved from selective memory to total documentation. Because the marginal cost of a digital image is zero, we no longer ask if a moment is worth a photo; we simply take the photo because there is no reason not to.

Beginning today, Disney+ subscribers will be able to access a new immersive environment from National Geographic with the Disney+ app on Apple Vision Pro, which will transport users to the breathtaking natural beauty of Iceland’s Thingvellir National Park. The new Disney+ environment marks National Geographic’s first-ever immersive project for Apple Vision Pro. The new National Geographic environment will transport Disney+ subscribers on Apple Vision Pro to the unique rocky terrain of Thingvellir National Park on a snowy winter day, allowing them to explore their surroundings via interactive elements and sounds that make the space come to life.