The UK general election held on July 4, 2024, resulted in a significant political shift. Keir Starmer’s Labour Party achieved a landslide victory, marking one of the most dramatic elections in recent history. This election was notable for several reasons, including the first significant boundary changes since 2010 and the implementation of photographic identification for in-person voting. Labour’s triumph is particularly remarkable considering their substantial lead over the Conservative Party in opinion polls leading up to the election.

Rishi Sunak’s campaign has encountered significant PR difficulties for several reasons, each contributing to a broader perception of ineffectiveness and disconnection from the public. One of the primary issues has been his perceived elitism and detachment from the average voter. Sunak, a former investment banker with a significant personal fortune, has struggled to shake off the image of being out of touch with the financial struggles of ordinary citizens. This perception was exacerbated by widely publicized instances, such as his comments on borrowing a car from a friend or not knowing how to use a contactless card, which highlighted his privileged background and lack of everyday experiences.