In an era where information spreads at lightning speed, the methods for distributing press releases have evolved significantly. Traditional channels, such as newswire services and media contacts, have long been the standard. However, the rise of digital platforms has introduced new, dynamic ways to disseminate information. Leveraging non-traditional channels, like influencer websites and social media, has become essential for maximizing reach and engagement. Influencer websites offer a unique advantage in press release distribution.