Numbers dipped, but not in a way that feels alarming—more like a system exhaling after a push. Across 54 sites, total visits settled at 26.29k, down just over 10%, with page views following a similar rhythm at 27.2k. That kind of parallel decline usually signals a broader behavioral shift rather than a single-site issue, maybe seasonal, maybe content cadence, maybe just the natural ebb after a spike. What stands out more is the page load time climbing to 985ms, up nearly 24%, which subtly changes how every visit is experienced, even if users don’t consciously notice it.