UserEvidence, a customer voice platform designed for B2B go-to-market (GTM) teams, has secured $9 million in Series A funding in a round led by Crosslink Capital. Founder Collective, Afore, and Next Frontier Capital also participated, bringing UserEvidence’s total funding to $14 million.
GTM teams have long grappled with the challenge of generating customer stories, which can be a laborious and time-consuming process. Many customers are unable to share their success stories publicly with software vendors, severely limiting the availability of referenceable content for GTM teams.
Traditionally, GTM teams believed they had two options: either invest a significant budget in creating high-quality content for a select few customers or attempt to manually generate content in-house with limited resources. Unfortunately, neither option proved cost-effective or scalable.
UserEvidence offers a solution to this problem through a customer voice platform that can transform survey feedback into verified proof points within minutes. GTM teams can swiftly create shareable, on-brand content tailored to specific use cases, such as company size, industry, or geography, with just a few clicks.
Evan Huck, co-founder, and CEO of UserEvidence, highlighted the growing importance of social proof for B2B companies and their various teams, including marketing, sales, product development, and customer success. UserEvidence’s mission is to help B2B companies generate authentic customer stories at scale.
The platform empowers software vendors to substantiate their product claims with customer data, bolstering buyer confidence and facilitating well-informed purchasing decisions. Udi Ledergor, Chief Evangelist at Gong, praised UserEvidence for enabling them to showcase the value of their platform through high-quality customer proof and content scalability.
In an era where buyers face increased pressure from the C-suite to streamline technology stacks and reduce costs, trust in vendor claims relies on seeing relevant customer examples validated by real-world data and verified by customers.
Meghan Keaney Anderson, VP of Marketing at Jasper, emphasized the importance of capturing and leveraging customer feedback at scale, especially in emerging or rapidly evolving fields. Happy customers have always been a potent marketing channel, and in an evolving business landscape, their significance has grown.
Gabby Contro, Partner at Crosslink Capital, commended UserEvidence for elegantly addressing the widespread challenge of creating customer content at scale by combining data collection with content and design automation.