• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Press Release Distribution
  • Media Releases
  • Technologies
    • Market Reports
    • Technology Events
  • About
  • Contact

3V.org, the essence of public relations

PR agency servicing startup companies and venture capital firms

IAB Tech Lab Launches Podcast Measurement Compliance Program

December 18, 2018 By admin

NPR & Rawvoice/Blubrry Earn First Seals of Compliance

The IAB Technology Laboratory Podcast Measurement Compliance Program has entered the marketplace championed by major podcast publishers and platforms, signaling high demand for the guidelines that help solve podcast advertising’s many measurement challenges. NPR and Rawvoice/Blubrry are the first companies to earn the Podcast Measurement Certification.

The IAB Tech Lab Podcast Measurement Compliance Program certifies that companies are adhering to the IAB Podcast Measurement Technical Guidelines, released in December 2017. These guidelines establish a common set of ad metrics for podcasts and a base set of principles that any measurement system should support.

Podcast advertising has been challenged by a lack of uniformity in measurement systems and metrics. Meaningful measurement has been thwarted by an inability to connect, track, and analyze user requests; measurement products that use dissimilar, proprietary algorithms; and a lack of an agreed-upon set of metrics and their meanings. With the Podcast Measurement Compliance Program, the IAB Tech Lab seeks to ensure these common challenges are addressed.

The IAB Tech Lab Seal of Compliance for Podcast Measurement includes the following metrics:

Download
Listener
Ad Delivery

“According to the latest IAB/PwC study, podcast advertising is estimated to hit revenues of $402 million this year alone, and the marketplace is growing very rapidly, despite measurement hurdles,” said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “To continue this growth, measurement practices need to become consistent, accurate, and meaningful. The Podcast Measurement Technical Guidelines and Compliance Program help get us closer to this goal—and we applaud NPR and Rawvoice/Blubrry for becoming the first to be certified and all the other companies that are going through certification at this time.”

“NPR is excited to lead the way in accurate and transparent metrics for podcasts, and the IAB guidelines ensure this entire skyrocketing industry speaks a common language,” said Steve Mulder, Senior Director of Audience Insights, NPR. “We are committed to advancing podcast measurement on all fronts: providing critical download-based metrics according to the IAB guidelines as well as moving into listening-based metrics through our Remote Audio Data spec. This certification is a key step for us and for the industry.”

“In 2008 we began work on metrics standardization, and it’s the base of what we still utilize today,” said Todd Cochrane, CEO, Rawvoice/Blubrry. “This certification validates what we have known and advocated for years. We are pleased and grateful to be one of the first to obtain certification, which will now be the gold standard of audited, tested, and validated podcast statistics for our 50,000-plus customers.”

To learn more about the IAB Tech Lab Podcast Measurement Compliance Program, go to https://iabtechlab.com/compliance-programs/.

About IAB Technology Laboratory
The IAB Technology Laboratory (Tech Lab) is a non-profit consortium that develops and provides technical standards, software, and services to drive the growth of an effective and sustainable global digital media ecosystem that benefits consumers. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on improving the digital advertising supply chain, measurement, and consumer experiences, while promoting responsible use of data. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members include AppNexus, ExtremeReach, Google, GroupM, Hearst Digital Media, Index Exchange, Integral Ad Science, LinkedIn, MediaMath, Microsoft, Oath, Oracle’s Moat, Pandora, PubMatic, Quantcast, Rakuten Marketing, Telaria, The Trade Desk, and Yahoo! Japan. Established in 2014, the IAB Tech Lab is headquartered in New York City with staff in San Francisco, Seattle, and London. Learn more at https://www.iabtechlab.com.

Related

Filed Under: PR

Reader Interactions

Primary Sidebar

Featured Market Research

  • Software Defined Digital Camera Market Forecast
  • Multiple Lens Digital Camera Market Scenario
  • Smart City Technologies, Market Analysis Datasets
  • Impact of Pixel Shift Technology on Digital Camera Market
  • Electric Vehicle (EV) Market Analysis: BEV Versus Fuel Cell
  • Fast Network Interface Cards (FastNICs), Market Analysis
  • Nuclear Fission Infrastructure, Market Analysis
  • Fuel Cell Powered Marine Propulsion, Market Analysis
  • CO2 to Liquid Fuel, Market Analysis
  • KV (Key Value) Storage Device Market is Here, Almost
  • The Addressable Telepresence Robotics Market Analysis
  • RISC-V and Open POWER Instruction Set Architecture (ISA) Fortunes are Rising, Market Analysis
  • Digital Camera Market Skydiving, Market Analysis
  • Smartphone As an Universal Personal Computing Platform, Market Scenario
  • Deception Cybersecurity Market Forecast
  • Machine Vision Market Undergoing Revolution
  • DevOps & Microservice Ecosystem Market Forecast
  • U.S. Federal Cybersecurity Market Forecast
  • Quantum Computing Market Forecast
  • Modernization of U.S. Federal Government IT, Market Scenario
  • Face Recognition Technology Moves to the Edge
  • Electromagnetic Railgun Market Forecast
  • Virtual Event Market Forecast
  • Digital Camera Market is Going Through Interesting Times
  • Saudi Arabia Mass Surveillance Market Forecast
  • Worldwide High Performance Computing (HPC) Market Forecast
  • U.S. Military Unmanned Aerial Vehicles (UAV) Market Forecast
  • Ultracapacitor Market Forecast
  • U.S. Federal Government Mass Media Market Forecast

Email Subscription

Enter your email address to subscribe and receive notifications of new posts by email.

Footer

Popular Posts

  • CES 2019: LG CTO Envisions Life Enhanced by Next Generation of Consumer-Focused Artificial Intelligence Innovations
  • Liveoak Technologies Closes $8 Million Funding Round
  • Oil and gas digital investment set to surge as efficiency drive intensifies
  • The Irago Conference 2018
  • CyberFortress Announces $3 Million Seed Fundraising Round

Media Channels

  • Technologies
  • Opinion
  • Editorials
  • Technology Conferences
  • ESN, event sharing network
  • Exclusive
  • Event Calendar
  • Cyber Security Market
  • Defense Market Market

Technical Support

  • Prints
  • Photo Gallery
  • Press Media Release

A Bill of Rights for Users of the Social Web | Copyright © 2018 3V.org